Who is the founder of Genesis
// INTERVIEW OF OLIVIA : FOUNDER OF GENESIS //
HOW THE BRAND CAME UP/ HOW IT ALL STARTED ?
I think beautiful things can arise from darkness, difficult situations, and exceptional / unexpected situations. When a situation pushes you to take more time for yourself, and more time to think, a little introspection is never a bad idea, what you want to achieve in life, or just little things that you always wanted to do but you never took the time for it.
One day I checked my wardrobe and selected the pieces I will never abandon, I felt it was the right moment to develop this amazing piece that you can wear in many ways, a 'Super' and versatile piece of clothe: One pair of pants and a jumpsuit in 1.
The fact that it is done here locally in Malta, is very important for me, Malta has so much to offer and has some magicals hands and savoir faire in many fields.
It was the perfect name to symbolize a new beginning, a new adventure.
WHAT IS THE CONCEPT OF GENESIS
The concept is to have a versatile piece, unique, handmade, and easy to carry so when you buy one of our Genesis pants, you actually have one pants and one jumpsuit in a lovely matching pouch ready to be carried everywhere.
WHAT ABOUT THE FABRICS ?
Fabrics are coming from Europe, I like the idea of having one piece in one color/print, it makes the Genesis experience so special, I choose only fabrics that are very soft, fluid, and that move beautifully, it fits the design of the Genesis pants, perfect for summer and high temperatures.
WHAT ABOUT THE BOHO SIDE ?
Genesis is a boho/hippie brand in the fact that it is easy to wear, easy to match, comfortable, super light and breathable in summer. As well, because you can leave your house with a Genesis pants, and without going back home you change it into a super stylish jumpsuit at night to have a drink or to go to the restaurant!
Long Life to Genesis!